Fractional Content Strategy for B2B

Fractional Content Strategy for B2B

15+ years building content, comms, and brand strategy in-house at Unity and Tempo. Now available on retainer or project-by-project basis, so you get senior thinking without a full-time hire.

"No marketing fluff, no generic rebrand: he diagnosed the actual problem (an integration app that had quietly become a migration tool, and a site still selling it as the wrong thing) and he fixed it."

"No marketing fluff, no generic rebrand: he diagnosed the actual problem (an integration app that had quietly become a migration tool, and a site still selling it as the wrong thing) and he fixed it."

"No marketing fluff, no generic rebrand: he diagnosed the actual problem (an integration app that had quietly become a migration tool, and a site still selling it as the wrong thing) and he fixed it."

Matt Muschol, Founder, Swiftix Software

How does this work?

How does this work?

I start with the people you’re trying to reach. What’s keeping them up at night, who they already trust, and what they’d actually stop scrolling for.

Then we write it so a human could say it out loud (the test I use: would you say this to a customer over coffee?). And we put it where those people already are, even if that’s not where everyone else is posting.

Services and pricing

Let's talk gaps

Your content probably isn’t badly written. It’s just not saying anything.

The calendar’s full and the team’s shipping, but nobody’s stopped to ask whether any of it is landing with the people you’re trying to reach.

That gap between what you know and what they hear is where I work. The job is getting that onto the page.

Who this is for

If you’re a founder who can sell brilliantly in a room but not online, an overworked Marketing Lead at a fast-growing SaaS company, or a CMO preparing for a significant moment – then we should talk.

A bit about me

15+ years in B2B tech content and brand marketing. Head of Content at Unity Technologies, where I built a new brand from nothing and led the team of 20+ that ran it, entirely remote. Director of Content, Comms, and Brand Strategy at Tempo Software, before going it alone.

Now doing the same thinking as a practice of one, so you get senior strategy without the overhead of a full-time hire. I work from the south coast of the UK with my wife and two kids, who have zero patience for corporate waffle, and neither do I.

See some of my work → Portfolio

Kind words from people I’ve worked with

"If you're a founder who needs a senior content and marketing brain without the overhead of a full-time hire, Joe is your guy."

Henry Burrows

Founder, Hoptrail

"If you're a founder who needs a senior content and marketing brain without the overhead of a full-time hire, Joe is your guy."

Henry Burrows

Founder, Hoptrail

"Joe's ability to blend creativity with business impact makes him an invaluable asset to any organization."

Jeff Moloughney

CMO, Tempo

"Joe's ability to blend creativity with business impact makes him an invaluable asset to any organization."

Jeff Moloughney

CMO, Tempo

"Joseph diagnosed the problem fast, found the real story, and fixed it without any marketing fluff. If you're a small Atlassian vendor with no time for this stuff, he's who I'd call."

Matt Muschol

Founder, Swiftix Software

"Joseph diagnosed the problem fast, found the real story, and fixed it without any marketing fluff. If you're a small Atlassian vendor with no time for this stuff, he's who I'd call."

Matt Muschol

Founder, Swiftix Software

Your story’s there. It’s just not out there yet.

Your story’s there. It’s just not out there yet.

Your story’s there.
It’s just not out there yet.